Publishers and content-driven enterprises are facing the challenge of how to best leverage their contents’ value in the digital age. Many publishers and content creators are struggling to compete in a world where user-generated content is commanding as much attention as professionally-generated content, and where companies without publishing or content creation backgrounds are vying to re-define how people consume content.
Some traditional publishers have been late to realize these difficulties – which arose for them with the advent of Web 2.0 – and even more challenges and opportunities are on the horizon. Looking forward to Web 3.0, early speculation is that mature internet users will be seeking premium content, and the internet will become a worldwide database necessitating content that can be adapted quickly and plugged seamlessly into new digital formats.
Faced with current and future challenges, the goal of all publishers and content creators must be to leverage their content’s value to its fullest potential through digital distribution, syndication, and other content re-purposing strategies.
Today there are three main hurdles that all content-centric enterprises must overcome in order to thrive:
- Preparing and managing content.
- Researching and interpreting content to leverage its greatest value.
- Deploying content over digital distribution channels.
We'll be looking at these items in our upcoming posts.